Pressrelease: Don't log off the campaign! 10 tips to politicians about social media, voter relationships and engagement - even after the election.

"If you look at social media as just another distribution channel, you have not understood what they are capable of. They are tools for dialogue, as politicians must hold on to, if they don't want to risk loosing their grip on voters' loyalty. "

- So says the Danish social web agency, Toothless Tiger, who gives 10 tips for the new government and the opposition to maintain their efforts, and reap the benefits of an engaged participation in social media - even after the election.

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Social media is more than ever an important part of the campaign. Leading up to this month's general election, the political parties and candidates have been busy on Facebook, Twitter, YouTube and even on app market, which has been bursting with action. "Some have been really good, some bland, and the other a little too much.

The debates on politicians and parties censorship of online comments have been high, and we have seen media stories based solely on candidates' Facebook updates. There is no doubt that social media has the power to move votes" says front woman and owner of Toothless Tiger, Henriette Weber.

But now the dust settles. After an intense campaign in which candidates have done their utmost to constantly relate to people, ringing doorbells, showing up at nursing homes and detention centers, talking with people high and low - meanwhile making everything as public as possible via social media - what happens now?

"If it will be like the last election, the activity on the social media will soon be pretty much silenced, and the close relationships that have been built up during, thrown away. When there is no election, what is the point of spending time on social media? But social media is used continuously to ensure long-term effects. If the parties and politicians turn the flame down now, They will miss out on the close relationship and the dialogue they have built up thus far - and that's what "Democracy 3.0" is all about - give respect, commitment and loyalty" says Henriette Weber.

10 tips for politicians in regards to social media

1. Live updates bring excitement, personality and reactions. The morning after the election Margrethe Vestager posted a mobile picture on Facebook from the bus she sat in on the way to a secret meeting. More of that.

2. Lars Løkke used Facebook to say thanks in regards to his election defeat - a wise move. If you are only active when it is a good thing they're missing out on the respect it also creates with interaction the negative situations.

3. The best way to outdo your constituents' expectations is to be personal. Provide answers to inquiries, person to person and take everyone seriously as individuals. This is Democracy 3.0.

4. Listen to what is happening out there and be proactive in discussions. Both in regards to the big media, but also on blogs, twitter and the like. Could one imagine, for example. Villy Søvndal put a comment on a personal blog, which discussed his future as a minister?

5. Be proactive in digital relationships and take your inspirations seriously. A polititian can also send a friend request, it need not only be the other way.

6. Use social media to talk about your visions and dreams for the future. It builds identity, and identity is, more than anything else, that which makes people choose one or the other.

7. Implement a social web strategy for how to deepen relations with your surroundings. How many hours can you or your staff spend on direct dialogue with voters? How many should you use?

8. Answers to personal messages and emails. It has been, in this campaign, not uncommon to 'unchoose' a candidate because you could not get through to them. Show respect, and answer when someone asks.

9. Show up for various events - and use digital as a catalyst to get people to meet up with you. Do you record videos when you're out? Are you taking pictures? Voters like to follow along if they can actually see you out and about in the local environment.

10. Blog. Reflect on your life. Tell voters about the processes of everyday life as a politician. It builds value on top of all that election hype.

Toothless Tiger are established social media consultants with a visionary, creative and hands-on approach to what social media can, must and will do for you and your business.

Toothless Tiger is led by one of Scandinavia's leading, most experienced and innovative technological profiles Henriette Weber.

There may be freely quoted from this news release with Henriette Weber / Toothless Tiger as the source. Want more comments or quotes, feel free to call us on 2972 7515 -  Read more about Henriette Weber here and Toothless Tiger here. Toothless Tiger are happy to put up for interviews, providing press photos, and more.