Dear webshops: How to sell more by getting a richer identity
On August 12th, 2009 Henriette Weber wrote:
People often come to me and ask me if I can help them spread messages about things they really want people to buy. There's nothing wrong in that, and I will sometimes do it if I think it looks and feel cool. However - most of the times it doesn't feel or look cool. Then it's just a link to a page where you can find out what the product is, and then click "purchase".
Now, I could spread it everywhere if I wanted to - with no impact. Because there's no substance behind the product - only a purchase button.
The thing is, it's not the product that's selling. it's the experience of the product and the company that sells the product.
If there was a richer identity behind the shop aka. "why we do this, who we are, what we stand for, what we're passionate about". I would be more inclined to buy stuff. I don't explore brands all the time - but I want to have the choice.
Also - I don't know why this is, but standardized webshop solutions where one shop looks the same as the next (lists, mediocre product pictures etc) doesn't make my day anymore. Lists are fine - but there need to be playful elements to them - like amazon.com is doing... enhancing the buying experience by giving so much details about the product. I think it's the perfect contrast to IRL shopping malls that I personally don't go to anymore, because there's too many products there - and most of the time, too little information about the product....
[webshop, sales, identity, substance] [3 comments]