so these days I am all about
decluttering - decluttering my food, my home, my everything. I even started to
declutter my ma.gnolia tags and make them more relevant - it's just all too much...
So when does the decluttering of the internet begin ? - and are we allready doing it ?
I think I only visit workrelated webpages during the day, and then I have my feedreader and my social communities activities I do for fun. Which sums up to quite a bit during a whole day actually. I am constantly throwing content away or deleting it, most because it doesn't always seem relevant to me.
is the internet going to become simpler ? - with more relevant information and a super application for every purpose ?
I think the super application is allready happening - now I am not a lady who likes to be mainstream, so I always look for alternatives to the " usual suspects apps" (aka. super apps)
However, the usual suspects apps need to make themselves more relevant and efficient for the users if they want to stay on top of the game.
They need to create real meaning and real value for people, who has their life/day made easier because of the application.
I am also very convinced that mobile will play a key part in the "super apps" process to be more valuable for the user.
Basically I don't think that the internet in the future is going to rely on sharing as much as it does now - I think it's gonna rely more on real hardcore value creation for the users where they can see the purpose of the application from the beginning..
[web-application, superapplications, simplerinternet, decluttering, mobile, value-creation, internet]
[156 comments]
I had a chat yesterday evening with my wonderful husband about all things web (very normal for a dinner conversation at our house). We talked about how community and presence marketing differed from other sorts of marketing and how it made companies use their online presence (elsewhere than their own site as a marketing tool)...
The reason we started talking about this was that one of our friends has made a web application and he is only picking bits and pieces from a community marketing idea that I have helped him out with. This is my eyes, is of course, wrong. In my eyes, it means that the flow of this web app ( or of any online activity) is decreasing.
- it's like blogging to make you look good, instead of blogging to be transparent, where you show the good, the bad, AND the ugly
The strength of all these wonderful new webtools is not just marketing - they are awesome as a package, and real awesome to give your company a conversational face on the internet - which is not just your webpage, but your profiles everywhere else.
You can't be present everywhere (and you shouldn't be).. but the tools that you choose to use, to "market" yourself.. you should use them fully. you should see them as your primary online marketing tool. and you should keep maintaining them and using them (kindoff like old networking strategies on new bottles)..
Flow is the experience that you give the user when he meets you, its what lulls him into the fantastic universe of well "everything you". It's where he starts to get you, to understand what you are about, what vision and mission you have, and most importantly: how you bring him value.
...
Oh and btw - I am looking forward to see ya'll at reboot this thursday and friday, where I have listed a speaking proposal about "return on involvement"... also, tomorrow IRL is having a COMPLETELY FREE community workshop with Pedro Custodio at CBS...( send me a mail to join us =)
[social media marketing, social marketing, social branding, reboot, blogging, value, presence-marketing, community-marketing, IRL, inreallife, Pedro, web-application, flow, webtools, conversationalface, everything-you, community-workshop]
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