free e-book in danish and english: Tendency 2012

On January 24th, 2012 Henriette Weber wrote:

So we've arrived well in 2012 - December 2011 I was busy writing Tendency 2012 - a free ebook about tendencies as I a see them in 2012. You can check it out here in english or here in danish.

[ebook, tendencies, SoLoMo] [1 comment]

Lessons learned at the Le Web 10 conference in Paris last week

On December 15th, 2010 Henriette Weber wrote:

I was so lucky that I got an official blogger pass for the Le Web conference in Paris last week (this was due to my english blog on henrietteweber.com, and the two danish blogs I run on erhvervsbladet.dk (about social business) and on amino.dk (about social media)). Its the second time I went to Le Web, first time was in 2005 when it was called "les blogs 2". les blogs 2 wasn't as well-planned or as focused as Le Web this time around - so it was awesome to see that not only was it a great conference, but it had the perfect mix of "all things web" panels, social media, social marketing, branding, experts, startups, creativity, showroom and other great stuff. We're sending out a newsletter tomorrow with more of the tendencies that are happening down there, and let me just say that it's not small things. We are totally convinced about what direction we are heading in as a society, as businessworld and as Toothless Tiger. But at Le Web we learned:

1. That there's no room for weak messages anymore
2. How to do a pitch to Marissa Mayer
3. Thinking big is the way ahead
4. That everytime someone asks us what the ROI of social media is, we say "well naturellement - it's the same as the ROI of your mother".. (see the video of the Gary Vaynerchuk Q&A to see what we/he means)
5. That the carindustry is being revolutionized
6. That you, in particular need to go to Le Web if you are a startup.
7. That working in this field ROCKS
8. A lot of other cool stuff and last but not least:
9. That snow basically shuts all of Paris down

[leweb, leweb10, blogging, social marketing, branding, social media, tendencies] [2 comments]

La nouvelle vague de Toothless Tiger

On June 9th, 2008 Henriette Weber wrote:

So in the process of relaunching the casa del Toothless Tiger on the web, I have written an manifesto that I believe I work and live by. Anyway before implementing it to the new webpage, I would like you guys to give me some input. (you can get a sneak preview of the new toothless tiger if you ask me nicely)

I really hope that you'll be able to recognize all of Toothless Tiger in the manifesto, and I hope you will give me feedback if there is something I'm missing.

so here goes :

Toothless Tiger: marketing school of Rock, web and communities


We are firm believers that the business of business is not business anymore.

Toothless Tiger work, live and die by the saying "the business of business is more than business"

We create presence marketing because we believe that marketing today and in the future consist of online/offline presence, and an ability to be where people are - mentally and physically

Our basis for our work is created on curiosity, compassion, questions, people, creativity, development and an ability to change and to spot tendencies faster than the market

Toothless Tiger is remarkably different that normal marketing because we dare to make “personal relations” the essence of our marketing.

We believe that the nature of the web is anarchistic, and the company needs to embrace this nature and live by the premises of the web. The web in essence is rebellic and a huge playground of undiscovered potential for businesses that dare to embrace it and enjoy the chaos.

what do you think ? - is it "Toothless"?

Huge thank to everyone ( especially Mark Wubben) who has helped me come to this short manifesto...

[creativity, business, anarchy, marketing, people, presence, presencemarketing, tendencies, manifesto, Rock, web, communities, curiousity, personal-relations, rebel, compassion, questions, development, enjoythechaos] [15 comments]