I am a bit late on these news - but it has to be stated anyway. I have teamed up with Elmine, Ton, Oliver and Martin to do a general mailinglist for social media where I will focus on marketing, branding, user involvement and give my general opinion on business practices. CCCN stands for Carpe.com Consulting Network.
As a member of the CCCN-Mailinglist you
- gain mail-access to the carpe.com Consulting Network for questions and answers;
- gain insight from questions asked and answered by other members;
- can gain information by a diverse group of European consultants specialized in digital and social communication;
- are entitled to special consulting rates by CCCN-Members;
- profit from the wide network of the consultants.
More info about pricing is available here.
Note that the list is available in 4 languages: English, Dutch, German and Danish.
Hope you will join me on the list for action packed fun and business within social media
[consulting, business, social media, social marketing, social branding]
[2 comments]
So Morten wrote blogpost (in danish) about who was going drive the development of social media marketing. I have raised my hand and say "I". However I don't call my product "social media marketing", "social media marketing" as I see it - is a subcategory to what I do. I do social marketing and branding. Social as "not only in social media" but also social marketing and branding In real life and in other places apart from social media.
I would like to state again and again , that social marketing and branding (and therefore also social media marketing) is not going to happen as "business as usual". It's gonna take quite an effort to make it happen because for it to be as effective as it needs to be (and for the companies to be able to see how much social marketing can be) it cannot be based on the premises of the company - it needs to be based on the premises of the users. Which means that you really have to turn marketing upside down for it to work, hell I don't even know if you can call it marketing anymore.
but anyway, just wanted to say that if you need social media marketing - I am also your girl =)
[social media marketing, social marketing, social branding, marketing, business]
[4 comments]
On September 10th, 2008 Henriette Weber wrote:
Tara Hunt, a friend of mine has her first book "the whuffie factor" coming out in the beginning of April next year. I am looking so much forward to read it because I am sure she has something really great to say about whuffie and online marketing.
So I have also been using Whuffie in some of my talks - but at this moment I think it collides about my thoughts about "return on involvement".
I mean it's both a measurement for something that in it's essence is unmeasurable and is applied to the internet. Yet return on involvement and Whuffie is some of the concerns that I hear mostly when I am out talking to people about this.
If we really look at the key concern here - it's that people needs to find a measurement to put on something as holistically as giving things to others, or to be involved in a community - not for the sales of your product, not for the branding of your company, but because you genuinely feel like you need to be where you customers are.
So how do you teach people how to measure return on involvement, whuffie or online reputation management ? and what should you be measuring ?
What you give or what you get ?
I think the best case scenario would be to measure what you give. I will have to figure out a formula to find out how to measure "what you get" from "what you give"
But I need to think about it a bit more... let me see if I can come up with something...
[return on involvement, whuffie, online reputation management, tarahunt, thewhuffiefactor, onlinemarketing, community, business, marketing, measurement, social media marketing, social marketing, social branding]
[0 comments]