Something we have always worked with in Toothless Tiger is the
continuous demystification of the tendencies on the internet - starting
out with demystifying blogging, web 2.0 and social media and now we are
working on demystifying the people-driven economy. This means teaching
people more about how you become a social company that can potentially
exist in a conversation between people.
We believe that the
biggest task in the people-centered economy is to set up an ecosystem,
that can get your products and the conversations around it, to find
people, and not getting people to find the product. A part of the era of
browsing through categories and "just looking" is being overruled by an
infrastructure of connectedness where "cool", "popular" and
targetgroups that defines themselves are taking over, and is taking a
stand and proving their points and microsegmentaiton in that way.
First
step for all of us is to get really clear on our identity and our
content so the ecosystem of social media and tools will show who we
really are and what we are trying to be. And then to proactively
starting to involve people. Mark the word "proactive". We think it's key
to the people-driven economy instead of having a reactive approach to
conversations on the web. It all begins with you and what you stand for.
Identity and the development of it becomes more and more important.
Next
step coming up on a Toothless Tiger blog and newsletter near you very soon =)
[people-driven economy, identity, ecosystem, involvement, proactivity]
[0 comments]
so I am fresh out of reboot10 - which was an inspiring blast of vision.
one of the things that was a major inspiration to me was Peter Rukavina's session on "working for free". It moved me deeply to see how involved Peter was in his local community and how he liked to do stuff for free - for a greater cause of his own (fx. deciding to do the mailinglist of the local coffee shop to attract more customers, so it won't close down and he could have his favorite coffee everyday).
It makes sense to me because Peter are doing these initiatives to make himself happy. Really this is a wonderful thing actually springing from a selfish wish to maintain the status quo - or changing it for the better of his local community.
This presentation showed me how proactive you could be about your surroundings, and how much action and passion you can put into the things you would like to see prosper.
I will see what I can fix out here in Hvissinge - when things comes up I will let you know.
While I was in the session I had an idea of a "working for free" wiki, working to encourage these things.. I don't know how it would work in practice though.. it just stroked me as a great idea =)
[reboot, action, proactivity, peterrukavina, free, local, community, hvissinge, happy, statusquo]
[17 comments]
Ever since I first heard the term " return on involvement" I have been wanting to investigate it further... I love that some smart people (who I have no idea who is - sorry) says that the future of business is going to be more about return on involvement than return on investment.
Return on investment to me is something lucrative that you put into a company with the purpose of getting more value back, than the money you put in.
Return on involvement is some engagement that you put into a company and you get more value back, because you engaged in the company.
wheres return on investment binds itself to a company or to investments, return on involvement can be added to everything. The action you need for this to work is actually just to show up and participate, whether it's on the internet, at conferences, at events, in projects, in interesting subjects you like. as long as you are involved in something - if you follow good'old networking practice, you will have a return on that involvement - excellent.
So how do you measure it ? - I have been thinking a while about this, and to me it's quite simple.
1. if you are at a conference. Talk to people. Be prepared. Get cards. Use cards as leads to find them elsewhere online. Make a deal with yourself that you will get at least 30 leads after a conference.
30 leads is a very good return on involvement that you get just by being present.
2. if you are on facebook or in other communities ( big timeconsumer of employed people - and heck, also freelancers). be proactive. make listings for your company. Have an official page. Bring in your blog. Make a strategy what the facebook group is for ( very important)... talk to your fans. send them updates =)
with a clear focus on the group on facebook, your return on creating these events/groups/gatherings of people could be quite large... You just have to be proactive about it.
So if you get a functional group with 100 + members that you can talk to and tell about your process and ideas - i would say that's a very good return on involvement...
3. if you are on a mailinglist or you read a blog - Contribute ! Comment ! - the return on involvement here is traffic back to your own site... everytime you leave a link somewhere, and if you leave it frequently - people will find out who you are etc etc.
the return on involvement here can be pretty high - as long as you keep out the commercial messages and focus on the conversation in itself (subject, opinions etc)...
so go out there and involve yourself =) - it's gonna be worth it... and if somebody want you to measure involvement - just do it.. track it in every way. Have a pen and paper and write down how involved you are and how much time you use on it.
[people, return-on-involvement, return on involvement, return-on-investment, money, value, engagement, action, proactivity, networking, talk, measure, contribute]
[4 comments]