Is your customer REALLY king ?

On March 19th, 2008 Henriette Weber wrote:

Honestly and truely ?

I want to elaborate on my last blogpost. The business of business shouldn't "just" be more than business. it is going to be the single, most important -top -notch competitive advantage in the future - oh wait let's say it is coming up now, and it's coming up real fast.

What else will you compete on towards king-like customers? product ? salesforce ? marketing activities?

You are one lucky bastard if you are swimming in so much sale that your personnel cant keep up with it. You are one of few if your company is known by the right people who are pushing it forward.

Let's look at me as a consumer - I make pledges to myself these days based on what company criterias I have - for me to have the slightest interest in buying a product. There's enough companies out there so I can be extremely picky and demanding.

The winning crowd is gonna be the companies that understands that the purchased product is a sidefactor to the identification with ideals and goals between consumer and company.

So the customer isn't king anymore - she's emperor of the world, running your board and your company =) or she will be in the near future.

Start making values and ethics for the whole company, and live by them. Don't compromise. because your users wont.

[marketing, goals, king, customer, thebusinessofbusiness, competition, advantage, product, consumer, users, pledges, purchase, winners, identification, ideals, values, ethics, compromise] [1 comment]