cut the bullsh*t: what is pinterest and how do i become pinteresting ?
On February 7th, 2012 Henriette Weber wrote:
So pinterest has been a favorite of ours for a long time now. And now it seems like the service is skyrocketing with more and more people getting in there to see if pinterest is of interest to them, both personally but also for business.
Pinterest is super addictive and a fun way to browse images and inspiration from the internet that other people like enough to want to share it with their community. We've kept our eyes on the service for a while and I was in there pretty early on because and she needed to do some research for our client fashiolista around their infrastructure and their.. well addictiveness. And that's totally the case.
Pinterest is super addictive - it's like a live magazine that keeps on being updated day and night. No more lady magazines for us - we've got pinterest to procastinate. It even averages at around 14 minutes pr user daily where facebook is at 23 minutes - pretty hot stuff for an upcoming inspirational community. So it get's a lot of users - but is it beneficial for your business ?
The answer is... yes. with moderations. Because you don't want to be seen as the company spamming the community with pictures with links to blogposts.. You need to make your business pinteresting. Here we totally rejoice because businesses are forced to think more creatively and visual if they want to be pinteresting. They need to turn their products and practices into valuable drawings, quotes, recipes and what have you. They need to go that extra mile to say what they think, why they think it and why that is beneficial to the world.
Kind of the viral effects infogram and the involvement manifesto we put on pinterest a while back... Start small though... For the next month we will be putting stuff on pinterest semi-daily with a business unusual context - so we can see if it flies better now - business wise.
[pinterest, tools, identity, marketing, creativity, cutthebullshit] [1 comment]