"what you give" and "what you get" - or thoughts on Return on Involvement, Whuffie and online reputation management.

On September 10th, 2008 Henriette Weber wrote:

Tara Hunt, a friend of mine has her first book "the whuffie factor" coming out in the beginning of April next year. I am looking so much forward to read it because I am sure she has something really great to say about whuffie and online marketing.

So I have also been using Whuffie in some of my talks - but at this moment I think it collides about my thoughts about "return on involvement".

I mean it's both a measurement for something that in it's essence is unmeasurable and is applied to the internet. Yet return on involvement and Whuffie is some of the concerns that I hear mostly when I am out talking to people about this.

If we really look at the key concern here - it's that people needs to find a measurement to put on something as holistically as giving things to others, or to be involved in a community - not for the sales of your product, not for the branding of your company, but because you genuinely feel like you need to be where you customers are.

So how do you teach people how to measure return on involvement, whuffie or online reputation management ? and what should you be measuring ?

What you give or what you get ?

I think the best case scenario would be to measure what you give. I will have to figure out a formula to find out how to measure "what you get" from "what you give"

But I need to think about it a bit more... let me see if I can come up with something...

[return on involvement, whuffie, online reputation management, tarahunt, thewhuffiefactor, onlinemarketing, community, business, marketing, measurement, social media marketing, social marketing, social branding] [0 comments]