On September 10th, 2008 Henriette Weber wrote:
Tara Hunt, a friend of mine has her first book "the whuffie factor" coming out in the beginning of April next year. I am looking so much forward to read it because I am sure she has something really great to say about whuffie and online marketing.
So I have also been using Whuffie in some of my talks - but at this moment I think it collides about my thoughts about "return on involvement".
I mean it's both a measurement for something that in it's essence is unmeasurable and is applied to the internet. Yet return on involvement and Whuffie is some of the concerns that I hear mostly when I am out talking to people about this.
If we really look at the key concern here - it's that people needs to find a measurement to put on something as holistically as giving things to others, or to be involved in a community - not for the sales of your product, not for the branding of your company, but because you genuinely feel like you need to be where you customers are.
So how do you teach people how to measure return on involvement, whuffie or online reputation management ? and what should you be measuring ?
What you give or what you get ?
I think the best case scenario would be to measure what you give. I will have to figure out a formula to find out how to measure "what you get" from "what you give"
But I need to think about it a bit more... let me see if I can come up with something...
[return on involvement, whuffie, online reputation management, tarahunt, thewhuffiefactor, onlinemarketing, community, business, marketing, measurement, social media marketing, social marketing, social branding]
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Business.
Just the sound of the word kinda get's to me.
It feels like it's somewhere elderly old barons in suits belongs.
Not me.
I would though, if business was something more than business.
If marketing was something more than using spreading noisy messages to potential clients.
If employees was something companies embraced.
If businesses could change from one day to another.
They can't - because they are businesses.
if you look inside an organisation - how many people do you think are actually working to embrace new ideas - to make their clients happy, to create products that are worth buying ?...
And how many people sit around and actually lives their life being core of the business and the controling factor of the employees ? For business to change we need to create a business environment that is suited for changes. For every person within the company to take a ball and run with it...
Now please help me out and go
and vote for it so I can get to write the manifesto...
oh this is crossposted on
henrietteweber.com
[business, marketing, manifesto, changethis, employees, messages, noise]
[0 comments]
I am in London! - one of my favorite towns in the world !- and each time I am over here, I swear I will move back ( which I would - but not with a 4 year old daughter)... It's very nostalgic for me to be in London ( especially since Thomas and I are on a mini-honeymoon). This was where we fell in love, and we have so many memories attached to this place...
I have been to my first carsonified conference today called "Fuel Conference" and I was really happily surprised. Most of the speakers came with really good in put and some of them didn't and even though that Carsonified did a great job of putting together the show ( with EXCELLENT speakers - by far the best programme I have seen in ages) some of them fell though...
It really gets to me, that people, still, at web conferences, in 2008, decided to get on stage and deliver salespitches. Worst yet, there was a guy at the fuel conference who wasn't a microsoft employee, but who delivered a microsoft salespitch that left me with a foul taste in my mouth. Poor guy. Poor Microsoft. I would claim that the incredibly horrible-non creative .net salespitch he did on stage was turned into badwill - for microsoft - but especially for the guy who made himself look .. well extrem-ely bad in front of 150 "-if-not-trendspotters-then-frontmovers".
Apart from that.. Fuel was great, it gave me more input than any other conference has done for the past year ( and I have been to quite a few).. So congratulations to the Carsonified team - you have won me over... Next time, if it's really important to have the sponsors salespitch at all ( I am hoping that by soon it won't be)... have them do it themselves... It was so NOT interesting to hear about microsoft pushing these products to the crowd with a chap who really did a bad job presenting them...
If I should say one thing to all the sponsors of web conferences in the world: DON'T ASK FOR SPEAKING TIME IF YOU DON'T KNOW WHAT TO DO WITH IT... if you just are going to pitch products, 10 minutes will give you badwill instead of goodwill..10 mins will ruin you reputation that you have build up in the coffee breaks just talking to people.
My advice: be present... on the online tools and be present by talking to people at the conference...
We're tired of everything else, and we're tired of being marketed to in the old school way...
[presence, london, nostalgy, honeymoon-thomas, love, carsonified, fuel, fuelconference, speaker, salespitches, input, trendspotters, online-tools, frontmovers, microsoft, social media marketing, social marketing, marketing, social branding]
[5 comments]