community school : using people as catalysators for your product/idea

On June 23rd, 2008 Henriette Weber wrote:

Last night I received an invitation to a group on facebook from one of my friends.

It said something like, "sign up for this group and invite all of your friends".

Basically a lot of group invitations says that, but the way this was said make me tremble. They were using me as a catalysator for growth to become something bigger. Using people as catalysators is a great thing normally! - if:

- you use creativity to do it
- you don't tell your motives
- you attach your motives to storytelling
- you tell stories about everything BUT yourself

So you basically have to be silent about yourself.
Wrap your motives in stories.
be creative.
Think about what data you think would give a lot of value to your users ( and it's often not data about yourself)

[creativity, data, presence-marketing, community-marketing, facebook, invitation, catalysators, motives, storytelling, social media marketing, social marketing, social branding] [4 comments]