no more interruption! relevant information if you please

On January 5th, 2009 Henriette Weber wrote:

this blogpost is nothing that you haven't heard before. I just feel an urge to point it out again. No more interruption! please. It's a mystery to me that some companies can make money by looking at people as eyeballs and continuesly interrupt them with commercial messages that is nowhere near relevant information for the users.

The other day I found a poker ad on a design site. hm. how about putting a design ad on a design site ?

I think relevant information is beginning to become the status quo of advertisement, meaning that the tendency is that we should strive to actually make ads as information. It's kind off what google has created with their adsense programme on their own pages. In some searches you would actually rather click on the advertisement than the organic search string, because the advertisement is much more targeted ( and the companies behind actually means business by buying their way into the searches on google).

just another rant from me =)

hope you're all doing well, and happy new year

[information, ads, marketing] [37 comments]