cut the bullsh*t: what is pinterest and how do i become pinteresting ?

On February 7th, 2012 Henriette Weber wrote:

So pinterest has been a favorite of ours for a long time now. And now it seems like the service is skyrocketing with more and more people getting in there to see if pinterest is of interest to them, both personally but also for business.

Pinterest is super addictive and a fun way to browse images and inspiration from the internet that other people like enough to want to share it with their community. We've kept our eyes on the service for a while and I was in there pretty early on because and she needed to do some research for our client fashiolista around their infrastructure and their.. well addictiveness. And that's totally the case. 

Pinterest is super addictive - it's like a live magazine that keeps on being updated day and night. No more lady magazines for us - we've got pinterest to procastinate. It even averages at around 14 minutes pr user daily where facebook is at 23 minutes - pretty hot stuff for an upcoming inspirational community. So it get's a lot of users - but is it beneficial for your business ?

The answer is... yes. with moderations. Because you don't want to be seen as the company spamming the community with pictures with links to blogposts.. You need to make your business pinteresting. Here we totally rejoice because businesses are forced to think more creatively and visual if they want to be pinteresting. They need to turn their products and practices into valuable drawings, quotes, recipes and what have you. They need to go that extra mile to say what they think, why they think it and why that is beneficial to the world.

Kind of the viral effects infogram and the involvement manifesto we put on pinterest a while back... Start small though... For the next month we will be putting stuff on pinterest semi-daily with a business unusual context - so we can see if it flies better now - business wise.

[pinterest, tools, identity, marketing, creativity] [0 comments]

Want to learn more about how to develop your identity ?

On November 21st, 2011 Henriette Weber wrote:

Today I've been launching my newest e-book "rock your identity" (in english here and in danish here). It has been quite a process to put it down in print and in writing. Which all started out with this blogpost a while back from my personal website henrietteweber.com.

I see it as my personal input on how to de-mystify digital involvement, identity and brand development - and how to use your identity as a strategic tool and as a part of your brand.

hope you'll love it to pieces =)

[rockyouridentity, ebook, toothlesstigerpress, identity, involvement, henrietteweber] [17 comments]

Demystifying the people-driven economy

On April 21st, 2010 Henriette Weber wrote:

Something we have always worked with in Toothless Tiger is the
continuous demystification of the tendencies on the internet - starting
out with demystifying blogging, web 2.0 and social media and now we are
working on demystifying the people-driven economy. This means teaching
people more about how you become a social company that can potentially
exist in a conversation between people.

We believe that the
biggest task in the people-centered economy is to set up an ecosystem,
that can get your products and the conversations around it, to find
people, and not getting people to find the product. A part of the era of
browsing through categories and "just looking" is being overruled by an
infrastructure of connectedness where "cool", "popular" and
targetgroups that defines themselves are taking over, and is taking a
stand and proving their points and microsegmentaiton in that way.

First
step for all of us is to get really clear on our identity and our
content so the ecosystem of social media and tools will show who we
really are and what we are trying to be. And then to proactively
starting to involve people. Mark the word "proactive". We think it's key
to the people-driven economy instead of having a reactive approach to
conversations on the web. It all begins with you and what you stand for.
Identity and the development of it becomes more and more important.

Next
step coming up on a Toothless Tiger blog and newsletter near you very soon =)

[people-driven economy, identity, ecosystem, involvement, proactivity] [0 comments]