How would your company handle a u-turn ?

On June 4th, 2008 Henriette Weber wrote:

If you're the CEO of a company and you want a successful business in the future you shouldn't make it solid as a rock. You should create the organisation so it could change, if necessary every day.

Why is that insanely important ?

Well. If you want to find out where your assets and faults lie, and what direction you need to steer your ship, you need to be able to fail. More importantly: you need to be able to fail faster than your competitors , ( no matter how wide or narrow you are competing with them).

The only way to achieve this, is to create an organisation that can make u-turns as fast as a limousine in a hollywood movie from the 70s.

Some companies are as fast as trucks carrying heavy loads of oil - and finds the easiest way is to back up the truck instead of turning around.

Freelancers are like bikes or speedway motorcycles.

why ?

Because they can follow their gutfeeling. They can turn the whole thing around just by changing their mind and start heading in another direction.

Would Microsoft be able to do this ? - or Google or Yahoo ?........... not... yet

[competition, u-turn, changes, failing, tools, gutfeeling] [0 comments]