Toothless Tiger is starting up series of articles about the important bits about social media, seen from our perspective and giving the essence of things you need to take care of, to get an effective output of your efforts.. we've called it "cut the bullsh*t" and here comes the first one:
According to mashable, 75 percent of brand ‘likes’ on facebook come from advertisements. Even if this number is slightly off, it’s big enough and should be taken pretty seriously. So how do you make a great ad on facebook? How do you make people love you, even though you’re pushing stuff towards them in the sphere where they are normally social (and you probably end up in the middle of dating and hair extension ads...)?
What's all the fuzz?: The difference between facebook ads, google ads and banner ads.
In this instance, facebook ads are pretty far from normal banner ads or google ads, because they are reccuring and they aren't related to any search tag or text - they are related to your customer and their demographic- and they can come to stay in your newsfeed page forever =)
bit 1: Make your ad as valid as possible
You need to make your ad as valid as possible, and you need to look at it from the eyes of the beholder. That it is popping up in a place where people look at it all the time, but also in regards to the frequency that it gets shown.
It needs to be super relevant for the people noticing, reading and relating themselves to it - so because people are different you will probably create several targeted ads for different demographics - fx. ladies, men and age, depending on who they are and where they are in their life...
bit 2: Giving them something, not just a commercial message...
Another thing that’s really important is to give them something that has huge value to them, like an e-book or an involvement manifesto that gives fantastic advice and that they can use in their process and research of your product and field.
bit 3: Which call-to-action ?
Another thing that's really important is that the call-to-action is clear, and that it takes you somewhere relevant (like a landing page stating something like “welcome to people from facebook", or giving them what it is that you promised them) and not just the front page of your business.
So that's ads in social media for you, bullshit free - naturellement - ladies and gents =)
[cut the bullsh*t, social media, ads, facebook, google, commercials]
[3 comments]
On December 1st, 2008 Mark Wubben wrote:
Today saw the acquisition of Pownce by Six Apart. Just like last week's acquisition of Values of n by Twitter, the acquisitions seem to be about the technology and the team, rather than the community. Quite the same can be said for last years acquisition of Jaiku by Google: given the subsequent developments, it has become clear that Google wanted the people, mostly Jyri Engeström and the chops of the mobile team. Similar for the JotSpot acquisition two years ago, though not so for YouTube.
The interesting development here though is that Six Apart and Twitter are upfront about their intentions, and are closing down the services at two weeks notice. Pownce is providing the ability to export your content:
Since we’d like for you to have access to all your Pownce messages, we’ve added an export function. Visit pownce.com/settings/export/ to generate your export file. You can then import your posts to other blogging services such as Vox, TypePad, or WordPress.
Values of n is doing much the same thing:
Can I take my data with me?
But of course! Both Stikkit and I want Sandy provide RSS/Atom and iCalendar feeds of your data that can be downloaded to your computer (and then uploaded to/imported into any other desktop application or online service that supports these same standards.
I want Sandy: Visit http://iwantsandy.com/help/feeds for information on I want Sandy's data feeds.
Stikkit also has a programmatic interface -- the Stikkit API -- that provides more comprehensive access to your data, both directly and through one of the many third-party tools and applications built against it. Visit http://stikkit.com/api#feeds for details.
We will be providing some additional export functionality in the days to come should our users require anything beyond what is provided in these feeds.
While I'm happy to see export features, it must be quite horrible to see your service / community disappear like that. At least Jaiku is still more or less running.
Perhaps we need a Web 2.0 Asylum, for users of now-dead services?
Of course, closing down the services may be a sign of the not-so-encouraging economic times. Without enough revenue to make it worthwhile to keep the services running, it's probably best to shut them down instead.
[acquisition, jotspot, google, twitter, sixapart, pownce, web2.0, downturn]
[2 comments]
So, my newly achieved husband is working extensively to get the new design on Toothless Tiger.
you can have a sneakpreview here :
- I think it looks great! - thanks to the guys at Spoiled Milk for making the Toothless Tiger point of view into an awesome webdesign... Which will be added to toothlesstiger.com in the very near future.
But as Thomas is working on adding the design, I am working on the communication of the webpage. I think have decided to go with my title as "presence marketing expert" and decided not to market the rockband as community marketing ( which it is also, but it is something more than that) but as presence marketing....
(btw I would love to hear your opinion which words you would use, for what I do ( both title and product... I think I have settled on presence marketing but my mind can change again)
Also I am not only gonna advocate the use of presence marketing, I will also advocate it in addition to other marketing activities. In particular presence marketing is a good addition to SEO, because you get a lot of linklove by being present everywhere..
So search engines such as google doesn't only love blogging. Google also loves links to your sites from other sites.
I guess I am saying:
Presence Marketing + SEO = a good basis for a higher pagerank on google
Which is quite obvious for some of you... but it took me a while to stop seeing my freelancing service as something that can stand alone and revolt the internet ( well I know it can), and then match it up with other types of web marketing =)... More on that later... now cornflakes and house clean up with the rest of the newlyweds...
[google, blogging, SEO, presence-marketing, community-marketing, webmarketing, webdesign, spoiledmilk, social media marketing, social marketing, social branding]
[41 comments]