So Christmas has finally entered the Weber household. Today I have an excuse of contacting all my fans around the globe.
Toothless Tiger has been my bread and butter since I got married (to be
exact 21st of may) and so far things are going really great. I have
developed myself as a freelancer in ways I haven't even thought about,
I have become so much clearer on what I do and what I don't do... and...
Today, I celebrate.
Why ?
Because over the last couple of months I have been working hard to get
a message across to the world. Both in form of a book, but also in form
of a talk and an idea I have been working on for ages.
In addition to that my book is almost ready to be published, some of
you know that people have actually placed bets on me being able to
transform the danish publishing industry ( and maye the global)..
The story: My book was dumped by a publising house. After licking my
wounds I found out again that I need to do everything myself. It's hard
to be a kick ass expert with no apperent need to compromise and become
mainstream. Hence came Toothless Tiger Press into works.
Today I am on 24ways.org writing about rockband'ism. In addition to
that, my small publishing house called Toothless Tiger Press has opened
with it's first eBook (my own) called "why every company should be a
rockband". I hope you will find your way to toothlesstigerpress.com and
read it =)
It's such a thrill to me, to know that I have the support of you guys to actually change the business world.
Have a great christmas - next news from here will be when the big book
is out ( working title is : online presence strategies - and the art of
being where people are)...
[Toothlesstigerpress, publishing, books, ebooks, future, rockbandism]
[0 comments]
I have talked to a lot of people in tech about this at the recent reboot 10 conference here in Copenhagen.
And I think it's one of the most inspirational things you can know about people, it makes sense to me to actually perspective it into what they are doing now.
Anyway my first job out of college was for apple computers back in 1999. I literally went from my classroom to Cork, Ireland to help build up their european support center which is still located in the same spot today.
This was before Apple Computers where cool! this was when Steve Jobs went back to working at Apple computers ( he did that while I was there)
I even promised myself after troubleshooting mac's in english, danish, swedish, norwegian, french and finnish (!) that I would never get a mac because I deeply thought that the OS sucked ( and it wasn't compatible with windows)..
I am deeply in love with my 2,5 year old macbook pro still ( and that comes from a girl who used to wear a pc laptop out in a year or so.
Both me and Apple has come a long way since then.
And I am deeply convinced that my life would have looked differently if I wouldn't have worked at apple as my first job out of college.
When I got back to Denmark I was literally sucked into a new computer startup and I haven't really worked for anything else than something evolving the internet. It's partly Apple's fault I'm sure.
so what about you - did you first job out of college shape you as much as mine did ?
[reboot, future, cork, ireland, job, college, perspective, apple, recession]
[16 comments]
This is inspired by
Seth Godin's book "meatball sunday" (I have only read 10 pages yet and look what he's doing to me allready - I think it's allready safe to say it's a must read)
There has been a joke in the "internet business" for a while about "old men in new media" - Meaning people trying to grasp the internet as it looks these days -but are frankly making the wrong conclusions and asking the wrong questions.
I have a feeling that when the relationships-conversation-community marketing is really hitting the business world ( as I assume it will - otherwise Toothless Tiger wouldn't be around) there's gonna be a clash of dimensions (like when advertisement was first introduced).
This will mean that "old companies" will have to adjust their business model to embrace new marketing - and not the other way around. All these new types of marketing will have a less chance of succes if they are implemented in the wrong type of organisation.
So how do you make your company ready for chaotic and uncontrollable scene of relationships and conversation focused marketing ?
In the danish newspapers today it said that "young people want to work with people in the future". I would claim that you cant get a job today without working with people.
But I think that what's we all are gonna be working with in the future: networks, people and relations. Basically I can't get my hands down because it's gonna be massive fun, anarchistic and chaotic...
are you ready for this ? - is your company ? and your business model? how do you plan to adapt to it ?
[business, companies, chaos, anarchy, uncontrol, relationships, conversation, marketing, future, network, people, relations, businessmodel]
[2 comments]