Toothless Tiger is starting up series of articles about the important bits about social media, seen from our perspective and giving the essence of things you need to take care of, to get an effective output of your efforts.. we've called it "cut the bullsh*t" and here comes the first one:
According to mashable, 75 percent of brand ‘likes’ on facebook come from advertisements. Even if this number is slightly off, it’s big enough and should be taken pretty seriously. So how do you make a great ad on facebook? How do you make people love you, even though you’re pushing stuff towards them in the sphere where they are normally social (and you probably end up in the middle of dating and hair extension ads...)?
What's all the fuzz?: The difference between facebook ads, google ads and banner ads.
In this instance, facebook ads are pretty far from normal banner ads or google ads, because they are reccuring and they aren't related to any search tag or text - they are related to your customer and their demographic- and they can come to stay in your newsfeed page forever =)
bit 1: Make your ad as valid as possible
You need to make your ad as valid as possible, and you need to look at it from the eyes of the beholder. That it is popping up in a place where people look at it all the time, but also in regards to the frequency that it gets shown.
It needs to be super relevant for the people noticing, reading and relating themselves to it - so because people are different you will probably create several targeted ads for different demographics - fx. ladies, men and age, depending on who they are and where they are in their life...
bit 2: Giving them something, not just a commercial message...
Another thing that’s really important is to give them something that has huge value to them, like an e-book or an involvement manifesto that gives fantastic advice and that they can use in their process and research of your product and field.
bit 3: Which call-to-action ?
Another thing that's really important is that the call-to-action is clear, and that it takes you somewhere relevant (like a landing page stating something like “welcome to people from facebook", or giving them what it is that you promised them) and not just the front page of your business.
So that's ads in social media for you, bullshit free - naturellement - ladies and gents =)
[cutthebullshit, social media, ads, facebook, google, commercials]
[3 comments]
During a workshop I did on the 7th of January for In Real Life I actually think I found the main differences between companies implementing blogs, and companies having an online presence in a community. They have a lot of things in common, but still the level of control makes it more likely for companies to have a blog.
- Even though blogs can be transparent, the person ( or company) who creates the blog still has some level of control. They can decide what pictures are going to be up there, they can decide who writes the blog. To some extend they can also control the comments aka. they can delete them.
- When you have created a blogpost you have had your say in some topic - blogs are on/off writing, communities are constant and more of a "flow" experience.
- Blogs are person/company focused - meaning that even though you create a blogpost about something, it will still have some sort of relevance for the blogs scope. Communities are group focused, there is no sort of thing as a community scope - it's different from user to user. You can have a purpose of why you are a part of the community, but you can't give it a scope.
- You are more of a whole person in a community, why ? because the community is not only you, it's also the people who knows you and likes/dislikes you.
- The return on involvement in a community is higher than the return on involvement on a single blog. Likewise, the return on involvement is higher if you make the whole blogosphere into a community you participate in.
- if you strive to be a rockband (and I hope you do) you really need to be in a community to get more return on involvement on everything you do, let the community know what you are doing.
Luckily you can easily integrate your blogging into your community. The less the control, the more the gains, and the more the risk. it's not a question of either/or. it's a question of a supplement - but please make the community priority 1. and the blog priority 2. Everybody should be a part of an active community ( so all you companies getting facebook restricted so your employees can't use it during worktime - very bad idea and very un-rockband-like.
[control, rockbandism, blogs, communities, facebook, return on involvement]
[510 comments]
Last night I received an invitation to a group on facebook from one of my friends.
It said something like, "sign up for this group and invite all of your friends".
Basically a lot of group invitations says that, but the way this was said make me tremble. They were using me as a catalysator for growth to become something bigger. Using people as catalysators is a great thing normally! - if:
- you use creativity to do it
- you don't tell your motives
- you attach your motives to storytelling
- you tell stories about everything BUT yourself
So you basically have to be silent about yourself.
Wrap your motives in stories.
be creative.
Think about what data you think would give a lot of value to your users ( and it's often not data about yourself)
[creativity, data, presence-marketing, community-marketing, facebook, invitation, catalysators, motives, storytelling, social media marketing, social marketing, social branding]
[4 comments]