I had a chat yesterday evening with my wonderful husband about all things web (very normal for a dinner conversation at our house). We talked about how community and presence marketing differed from other sorts of marketing and how it made companies use their online presence (elsewhere than their own site as a marketing tool)...
The reason we started talking about this was that one of our friends has made a web application and he is only picking bits and pieces from a community marketing idea that I have helped him out with. This is my eyes, is of course, wrong. In my eyes, it means that the flow of this web app ( or of any online activity) is decreasing.
- it's like blogging to make you look good, instead of blogging to be transparent, where you show the good, the bad, AND the ugly
The strength of all these wonderful new webtools is not just marketing - they are awesome as a package, and real awesome to give your company a conversational face on the internet - which is not just your webpage, but your profiles everywhere else.
You can't be present everywhere (and you shouldn't be).. but the tools that you choose to use, to "market" yourself.. you should use them fully. you should see them as your primary online marketing tool. and you should keep maintaining them and using them (kindoff like old networking strategies on new bottles)..
Flow is the experience that you give the user when he meets you, its what lulls him into the fantastic universe of well "everything you". It's where he starts to get you, to understand what you are about, what vision and mission you have, and most importantly: how you bring him value.
...
Oh and btw - I am looking forward to see ya'll at reboot this thursday and friday, where I have listed a speaking proposal about "return on involvement"... also, tomorrow IRL is having a COMPLETELY FREE community workshop with Pedro Custodio at CBS...( send me a mail to join us =)
[social media marketing, social marketing, social branding, reboot, blogging, value, presence-marketing, community-marketing, IRL, inreallife, Pedro, web-application, flow, webtools, conversationalface, everything-you, community-workshop]
[3 comments]
Last night I received an invitation to a group on facebook from one of my friends.
It said something like, "sign up for this group and invite all of your friends".
Basically a lot of group invitations says that, but the way this was said make me tremble. They were using me as a catalysator for growth to become something bigger. Using people as catalysators is a great thing normally! - if:
- you use creativity to do it
- you don't tell your motives
- you attach your motives to storytelling
- you tell stories about everything BUT yourself
So you basically have to be silent about yourself.
Wrap your motives in stories.
be creative.
Think about what data you think would give a lot of value to your users ( and it's often not data about yourself)
[creativity, data, presence-marketing, community-marketing, facebook, invitation, catalysators, motives, storytelling, social media marketing, social marketing, social branding]
[4 comments]
So, my newly achieved husband is working extensively to get the new design on Toothless Tiger.
you can have a sneakpreview here :
- I think it looks great! - thanks to the guys at Spoiled Milk for making the Toothless Tiger point of view into an awesome webdesign... Which will be added to toothlesstiger.com in the very near future.
But as Thomas is working on adding the design, I am working on the communication of the webpage. I think have decided to go with my title as "presence marketing expert" and decided not to market the rockband as community marketing ( which it is also, but it is something more than that) but as presence marketing....
(btw I would love to hear your opinion which words you would use, for what I do ( both title and product... I think I have settled on presence marketing but my mind can change again)
Also I am not only gonna advocate the use of presence marketing, I will also advocate it in addition to other marketing activities. In particular presence marketing is a good addition to SEO, because you get a lot of linklove by being present everywhere..
So search engines such as google doesn't only love blogging. Google also loves links to your sites from other sites.
I guess I am saying:
Presence Marketing + SEO = a good basis for a higher pagerank on google
Which is quite obvious for some of you... but it took me a while to stop seeing my freelancing service as something that can stand alone and revolt the internet ( well I know it can), and then match it up with other types of web marketing =)... More on that later... now cornflakes and house clean up with the rest of the newlyweds...
[google, blogging, SEO, presence-marketing, community-marketing, webmarketing, webdesign, spoiledmilk, social media marketing, social marketing, social branding]
[41 comments]