I felt like a sheep ( or your salespitch is NOT my buying pitch)

On June 17th, 2008 Henriette Weber wrote:

So in reflection from Fuel ( and inspired by Dave's blogpost about the incident) comes one of my horses that I always ALWAYS talk to people about , especially in marketing.

for everything it's worth you have to remember that your salespitch is not the same as my buying pitch. Or putted into other words... the reason your selling is not the reason I am buying. In most cases, these two pitches lies miles and miles apart.

An example was Microsofts completely awkward salespitch at the fuel conference. They turned their 10 mins of speech into badwill for themselves. How ? by having some poor consultant ( and I really hope they payed him a fortune) to talk about their .net products on stage. Just the thought of hiring someone to do a salespitch for you (gggrrr) leaves my mouth dry... poor buggar...

Sometimes it leaves me thinking that if those salespitches-y people want to continue to act like clowns... so be it... it's not my company they're ruining. - it's their own. If microsoft can't understand why they have such a hard time selling their product to firstmovers ( and snort.. geeks) you should have seen them on stage..they literally created 10 mins of badwill for their brand at a conference.

So because microsofts salespitch came on so strong... my buying pitch was non-existant. everytime companies/people talk to me as if I am a novice - my buying pitch disappears. it disappears in with stupid marketing, stalking and wrong business ideas... it disappears when creativity disappears.

as I sat in the conference room, I felt like a sheep. Baaah. But then I thought about that if this is the normal approach that microsoft has towards their customers, no wonder that people wont buy their products.. I for sure, wont.

So Microsoft - when my community marketing book comes out - i will send you a free copy - and I hope you will all read it... so you can stop tormenting geeks and sheep... baah.

[fuelconference, microsoft, salespitch, buyingpitch, badwill] [1 comment]