thoughts on economy of abundance/scarcity

On July 25th, 2008 Henriette Weber wrote:

Sometimes I catch myself thinking "oh crap - wrong time to start freelancing" when it comes to the coming recession in the world (which I believe will show up at our doorstep sooner or later). Most of the time I am thinking in a very Louise L. Hay way, that if the recession is coming then I won't be influenced by it.

If you look at what the economy of abundance has brought to society it is kind of a "have it all" feeling - everything you can possibly think of can be yours... Business models are starting to be formed around giving stuff away for free. Oh yeah sometimes I feel like a spoiled little brat...

Anyway, something tells me that economy of scarcity delivers more creativity and more eagerness than the economy of abundance, which is probably a result of the " I-could-have-it-all " kind of life. Why try harder when it is brought to us ?... why make excellent stuff when we can get by with mediocre ? I think a new economy of scarcity will make society work more creatively towards global problems than now where there is this "all is well" feeling to everything. If we need something we will just borrow the money for it in the bank - We are so wealthy it's incredible.

All is good for now - But my idea is that if the recession comes it's going to separate "crap" from "gold" and the more substantial people will make a better living than the ones that are in it for the money and the hype.

As Sanjay said in geekarmyknife # 6 " we are looking at a reversal of stereotypes" - good call, and an really genuine idea to ponder about.

[creativity, business, businessmodel, economy, geekarmyknife, scarcity, abundance, alliswell, recession] [13 comments]

old companies/business models in chaos

On February 19th, 2008 Henriette Weber wrote:

This is inspired by Seth Godin's book "meatball sunday" (I have only read 10 pages yet and look what he's doing to me allready - I think it's allready safe to say it's a must read)

There has been a joke in the "internet business" for a while about "old men in new media" - Meaning people trying to grasp the internet as it looks these days -but are frankly making the wrong conclusions and asking the wrong questions.

I have a feeling that when the relationships-conversation-community marketing is really hitting the business world ( as I assume it will - otherwise Toothless Tiger wouldn't be around) there's gonna be a clash of dimensions (like when advertisement was first introduced).

This will mean that "old companies" will have to adjust their business model to embrace new marketing - and not the other way around. All these new types of marketing will have a less chance of succes if they are implemented in the wrong type of organisation.

So how do you make your company ready for chaotic and uncontrollable scene of relationships and conversation focused marketing ?

In the danish newspapers today it said that "young people want to work with people in the future". I would claim that you cant get a job today without working with people.

But I think that what's we all are gonna be working with in the future: networks, people and relations. Basically I can't get my hands down because it's gonna be massive fun, anarchistic and chaotic...

are you ready for this ? - is your company ? and your business model? how do you plan to adapt to it ?

[business, companies, chaos, anarchy, uncontrol, relationships, conversation, marketing, future, network, people, relations, businessmodel] [2 comments]