Yesterday I handed in a huge strategy for a client - it was awesome and I feel really good about it, I hope they share my enthusiasm and feel the awesomeness in it too.
However because one half of Toothless Tiger are at Roskilde festival these days (Mark Bandte). Things at the office is kind of quiet and I decided to warmup for the summer holiday that I have with my husband and daughter by taking a holiday from the Tiger. It doesn't mean that I won't be working, but it means that my work will consist of writings. Getting the new book more into shape, working on the new e-book, working on the english translation of Return on Involvement, writing blogposts on henrietteweber.com. And I love to be here and feel all writer-ish and author-ish. I love rockin the henrietteweber.com realm and it's been neglected a bit the last couple of months. So for the rest of the week I will be writing all the time - Im in a writing camp in my own office and home - how awesome is that ?
What about you ? if you would take a break from the business and work on something else, what would it be ?
[holiday, business, break, writing]
[6 comments]
I am a bit late on these news - but it has to be stated anyway. I have teamed up with Elmine, Ton, Oliver and Martin to do a general mailinglist for social media where I will focus on marketing, branding, user involvement and give my general opinion on business practices. CCCN stands for Carpe.com Consulting Network.
As a member of the CCCN-Mailinglist you
- gain mail-access to the carpe.com Consulting Network for questions and answers;
- gain insight from questions asked and answered by other members;
- can gain information by a diverse group of European consultants specialized in digital and social communication;
- are entitled to special consulting rates by CCCN-Members;
- profit from the wide network of the consultants.
More info about pricing is available here.
Note that the list is available in 4 languages: English, Dutch, German and Danish.
Hope you will join me on the list for action packed fun and business within social media
[consulting, business, social media, social marketing, social branding]
[2 comments]
So Morten wrote blogpost (in danish) about who was going drive the development of social media marketing. I have raised my hand and say "I". However I don't call my product "social media marketing", "social media marketing" as I see it - is a subcategory to what I do. I do social marketing and branding. Social as "not only in social media" but also social marketing and branding In real life and in other places apart from social media.
I would like to state again and again , that social marketing and branding (and therefore also social media marketing) is not going to happen as "business as usual". It's gonna take quite an effort to make it happen because for it to be as effective as it needs to be (and for the companies to be able to see how much social marketing can be) it cannot be based on the premises of the company - it needs to be based on the premises of the users. Which means that you really have to turn marketing upside down for it to work, hell I don't even know if you can call it marketing anymore.
but anyway, just wanted to say that if you need social media marketing - I am also your girl =)
[social media marketing, social marketing, social branding, marketing, business]
[4 comments]