I was so lucky that I got an official blogger pass for the Le Web conference in Paris last week (this was due to my english blog on henrietteweber.com, and the two danish blogs I run on erhvervsbladet.dk (about social business) and on amino.dk (about social media)). Its the second time I went to Le Web, first time was in 2005 when it was called "les blogs 2". les blogs 2 wasn't as well-planned or as focused as Le Web this time around - so it was awesome to see that not only was it a great conference, but it had the perfect mix of "all things web" panels, social media, social marketing, branding, experts, startups, creativity, showroom and other great stuff. We're sending out a newsletter tomorrow with more of the tendencies that are happening down there, and let me just say that it's not small things. We are totally convinced about what direction we are heading in as a society, as businessworld and as Toothless Tiger. But at Le Web we learned:
1. That there's no room for weak messages anymore
2. How to do a pitch to Marissa Mayer
3. Thinking big is the way ahead
4. That everytime someone asks us what the ROI of social media is, we say "well naturellement - it's the same as the ROI of your mother".. (see the video of the Gary Vaynerchuk Q&A to see what we/he means)
5. That the carindustry is being revolutionized
6. That you, in particular need to go to Le Web if you are a startup.
7. That working in this field ROCKS
8. A lot of other cool stuff and last but not least:
9. That snow basically shuts all of Paris down
[leweb, leweb10, blogging, social marketing, branding, social media, tendencies]
[2 comments]
I had a chat yesterday evening with my wonderful husband about all things web (very normal for a dinner conversation at our house). We talked about how community and presence marketing differed from other sorts of marketing and how it made companies use their online presence (elsewhere than their own site as a marketing tool)...
The reason we started talking about this was that one of our friends has made a web application and he is only picking bits and pieces from a community marketing idea that I have helped him out with. This is my eyes, is of course, wrong. In my eyes, it means that the flow of this web app ( or of any online activity) is decreasing.
- it's like blogging to make you look good, instead of blogging to be transparent, where you show the good, the bad, AND the ugly
The strength of all these wonderful new webtools is not just marketing - they are awesome as a package, and real awesome to give your company a conversational face on the internet - which is not just your webpage, but your profiles everywhere else.
You can't be present everywhere (and you shouldn't be).. but the tools that you choose to use, to "market" yourself.. you should use them fully. you should see them as your primary online marketing tool. and you should keep maintaining them and using them (kindoff like old networking strategies on new bottles)..
Flow is the experience that you give the user when he meets you, its what lulls him into the fantastic universe of well "everything you". It's where he starts to get you, to understand what you are about, what vision and mission you have, and most importantly: how you bring him value.
...
Oh and btw - I am looking forward to see ya'll at reboot this thursday and friday, where I have listed a speaking proposal about "return on involvement"... also, tomorrow IRL is having a COMPLETELY FREE community workshop with Pedro Custodio at CBS...( send me a mail to join us =)
[social media marketing, social marketing, social branding, reboot, blogging, value, presence-marketing, community-marketing, IRL, inreallife, Pedro, web-application, flow, webtools, conversationalface, everything-you, community-workshop]
[3 comments]
Short blogpost =) - do you think that since the dawning of microblogging that blogposts has become longer - and the shorter blogpost transformed into microblogposts ?
In my opinion, the positioning of blogging since the dawning of microblogging has been much more philosophical and wondering, while spontanious outbursts belongs on a microblog...
what do you think ?
[blogging, microblogging, philosophy, outburst]
[21 comments]