La nouvelle vague de Toothless Tiger

On June 9th, 2008 Henriette Weber wrote:

So in the process of relaunching the casa del Toothless Tiger on the web, I have written an manifesto that I believe I work and live by. Anyway before implementing it to the new webpage, I would like you guys to give me some input. (you can get a sneak preview of the new toothless tiger if you ask me nicely)

I really hope that you'll be able to recognize all of Toothless Tiger in the manifesto, and I hope you will give me feedback if there is something I'm missing.

so here goes :

Toothless Tiger: marketing school of Rock, web and communities


We are firm believers that the business of business is not business anymore.

Toothless Tiger work, live and die by the saying "the business of business is more than business"

We create presence marketing because we believe that marketing today and in the future consist of online/offline presence, and an ability to be where people are - mentally and physically

Our basis for our work is created on curiosity, compassion, questions, people, creativity, development and an ability to change and to spot tendencies faster than the market

Toothless Tiger is remarkably different that normal marketing because we dare to make “personal relations” the essence of our marketing.

We believe that the nature of the web is anarchistic, and the company needs to embrace this nature and live by the premises of the web. The web in essence is rebellic and a huge playground of undiscovered potential for businesses that dare to embrace it and enjoy the chaos.

what do you think ? - is it "Toothless"?

Huge thank to everyone ( especially Mark Wubben) who has helped me come to this short manifesto...

[creativity, business, anarchy, marketing, people, presence, presencemarketing, tendencies, manifesto, Rock, web, communities, curiousity, personal-relations, rebel, compassion, questions, development, enjoythechaos] [15 comments]

old companies/business models in chaos

On February 19th, 2008 Henriette Weber wrote:

This is inspired by Seth Godin's book "meatball sunday" (I have only read 10 pages yet and look what he's doing to me allready - I think it's allready safe to say it's a must read)

There has been a joke in the "internet business" for a while about "old men in new media" - Meaning people trying to grasp the internet as it looks these days -but are frankly making the wrong conclusions and asking the wrong questions.

I have a feeling that when the relationships-conversation-community marketing is really hitting the business world ( as I assume it will - otherwise Toothless Tiger wouldn't be around) there's gonna be a clash of dimensions (like when advertisement was first introduced).

This will mean that "old companies" will have to adjust their business model to embrace new marketing - and not the other way around. All these new types of marketing will have a less chance of succes if they are implemented in the wrong type of organisation.

So how do you make your company ready for chaotic and uncontrollable scene of relationships and conversation focused marketing ?

In the danish newspapers today it said that "young people want to work with people in the future". I would claim that you cant get a job today without working with people.

But I think that what's we all are gonna be working with in the future: networks, people and relations. Basically I can't get my hands down because it's gonna be massive fun, anarchistic and chaotic...

are you ready for this ? - is your company ? and your business model? how do you plan to adapt to it ?

[business, companies, chaos, anarchy, uncontrol, relationships, conversation, marketing, future, network, people, relations, businessmodel] [2 comments]