Cut the bullsh*t: the truely important bits about ads in social media
On August 16th, 2011 Henriette Weber wrote:
Toothless Tiger is starting up series of articles about the important bits about social media, seen from our perspective and giving the essence of things you need to take care of, to get an effective output of your efforts.. we've called it "cut the bullsh*t" and here comes the first one:
According to mashable, 75 percent of brand ‘likes’ on facebook come from advertisements. Even if this number is slightly off, it’s big enough and should be taken pretty seriously. So how do you make a great ad on facebook? How do you make people love you, even though you’re pushing stuff towards them in the sphere where they are normally social (and you probably end up in the middle of dating and hair extension ads...)?
What's all the fuzz?: The difference between facebook ads, google ads and banner ads.
In this instance, facebook ads are pretty far from normal banner ads or google ads, because they are reccuring and they aren't related to any search tag or text - they are related to your customer and their demographic- and they can come to stay in your newsfeed page forever =)
bit 1: Make your ad as valid as possible
You need to make your ad as valid as possible, and you need to look at it from the eyes of the beholder. That it is popping up in a place where people look at it all the time, but also in regards to the frequency that it gets shown.
It needs to be super relevant for the people noticing, reading and relating themselves to it - so because people are different you will probably create several targeted ads for different demographics - fx. ladies, men and age, depending on who they are and where they are in their life...
bit 2: Giving them something, not just a commercial message...
Another thing that’s really important is to give them something that has huge value to them, like an e-book or an involvement manifesto that gives fantastic advice and that they can use in their process and research of your product and field.
bit 3: Which call-to-action ?
Another thing that's really important is that the call-to-action is clear, and that it takes you somewhere relevant (like a landing page stating something like “welcome to people from facebook", or giving them what it is that you promised them) and not just the front page of your business.
So that's ads in social media for you, bullshit free - naturellement - ladies and gents =)
[cutthebullshit, social media, ads, facebook, google, commercials]