Spreading yourself too thin, or just branching out?
On August 15th, 2011 Mark Bandte wrote:
So I'm one of those people who is kind of good at many different things. I been around, y'know? So these things I can do, be it making some films for the web, selling snow to eskimos, consulting people on social media, or even fixing a broken roof - they are things that I can do here and there for customers or friends, and sometimes even make some money from it (or barter for services and products). But how is it that I could promote myself as "singer, internet extraordinaire, filmmaker and roof fixer"? These things are quite different, and anyone who knows anything about SEO will tell you that it would be pretty damned hard to get a site going with all those things combined, but hey - I don't really care about that so much. This is where word of mouth comes into play, and that good ol' word of mouth is my bread and butter, especially when it comes to Toothless Tiger and social media in general.
[social, media, word, mouth, film, web, photos, consulting]
After all - social media is just amplifying the word of mouth market. Getting the message across to more people than you would normally talk to in person, simply because they are on you contacts list. I have actually gotten some cool jobs merely by an acquaintance noticing my photos (which I have neither studied nor proclaimed that I am great at), and me saying 'Yeah…I can do that' and them telling a friend who books me. What luck! Or is it? Is it not a way of promoting ones self simply by doing? By living? By showing yourself, and your abilities? It's especially the 'showing' that's important here, I think - because if you aren't showing the world what you do, how is it supposed to know?
So I figure that if I just do these things as they hit me, and do them as well as I can [as well as being as charming as possible while doing so ;) ], that I might just get remembered in those certain conversations where other people or companies need the same. Remember the olden days? Someone would hook you up with the fix-it guy who would come to your house do your plumbing, your lights and your tv. I like that. But more like a modern version, where I can drop by, take some photos and film, make you laugh and sell you some snow….and sing while I'm doing it And in the end, hopefully you will have some information, some inspiration and a film that you can put on your website and sell a gazillion whatever it is that you sell.