A couple of reasons why I don't want to engage in your brand online.

On May 29th, 2009 Henriette Weber wrote:

1. you mainly do producttalk - so you got the conversation thing going on - apart from no one is answering.  you blog about your products, you blog about how great you are - and I don't really care to ask why you do that. It just annoys me to pieces and I am out the door. Why don't you tell us what makes you so great, why don't you tell us what you are so passionate about that it wakes you up in the middle of the night ?

2. You don't do cool stuff. Maybe you talk a lot. But you don't really do anything cool as a brand. You don't have a knitting community. Haven't you heard ? everybody should have their own knitting community these days. If you can't fit knitting into your branding - find something else that does good and resembles the knitting community - I have my coworking boat. Yep and it's what people they talk to me about when we meet. Who cares about Henriette Weber or Toothless Tiger ? Let's talk about the coolest boat around (shares still available btw).

3. you broadcast continously on  social media. Broadcasting can be ok - if it's relevant for me and it gives me more of what you know. It gives me the unicorns, fluffy clouds and my little pony's of you - it's brilliant. If it's out of context it's pretty lame and more badwill than goodwill. Oh remember there is a reason that it's called "conversational tools" right ? maybe it's not meant for broadcasting then.

4. you think your better than your competitors and you continously highlight yourself.  again who cares ? tell me why you exist, tell me what you oppone against as a company and as a person. and act out why you are the smartest kid on the block, instead of just talking about it.