The involvement manifesto

On December 16th, 2009 Henriette Weber wrote:

A while back I decided to turn some of the key messages of my book "return on involvement - how to use social web to create business unusual" into a manifesto. A manifesto I would hope people would hang up in their offices to think about the changing business environment we are currently living in. Also I made the manifesto to underline some of the things in my work that I think is really important and that you really have to be aware of.

So here it is... fell free to share it and reproduce it, oh and if it makes a lot of sense to you, I would be SO happy to hear about it if you decided to put it up anywhere in your office..