Tricking the publishing houses and doing the things they don't

On October 5th, 2009 Henriette Weber wrote:

So I haven't mentioned it here really in full, but I have recently self-published my first book entitled "Return on Involvement - how to use the social web to create business unusual". It has been a real fantastic/hard thrillride where I have found myself on a basketball court outbattling and being faster the rest of the danish publishing industry. not top-down but down-up. I have sold a lot of books by now and the orders keeps coming in, by word of mouth mostly. 

So how did I do a self-publish thing in Denmark that has turned out to be a succes ?.

step 1: releasing the introduction for free as a teaser to the book -   people could download it and share + print it if they wanted to. 

step 2: a somewhat pr 2.0-ish pressrelease - what I thought would be do-able in Denmark...

step 3: the facebook page

step 4: the guerilla posters around the city

step 5: the launchparty - champagne and cupcakes for the people

step 6: launching the books own webpage : weloveroi.com 

step 7: contacting the media, libraries and bookstores to get them to take the book on - which they did.

step 8: talk to people about the book and ask them for endorsements of it - if they like it.

step 9: doing one minute videos of the most important ideas (and beyond) of the book and publish it on the facebook page + youtube.

so this is where I am now - the next steps are what will be happening in the future (if I don't change my mind)

step 10: make the e-book ready for sale

step 11: give away 1/3 of the book for free

step 12: 2nd pressrelease

step 13: workshops

step 14: repeat with new initiatives

step 15: starting up the english/german/swedish part of the book in the end of november (already partly translated)

So the above mentioned is my plan... what I really really like about this is that there is so many thing that the publishing houses don't do (as well as companies) because they are waiting around for proof that it works... Well guys when that proof comes - everybody will be doing it.
 I plan to have the first 1100 copies sold in Denmark by December. Then it's time to review if I will do a 2nd print.

Anyway I guess my point is - don't wait for proof. Remarkability ratings are down a lot if you have proof that it works (which means that other people has done it as well. I know it works.