newsletters ? about yourself or about the industry ?

On August 22nd, 2008 Henriette Weber wrote:

There needs to be a fair amount of well lets call it "selfinsight" in a company. But when you do something like, let's say, send out an extraordinary newsletter with the only purpose of announcing stuff about yourself ( aka. giving no value to the readers) - I just think you are wasting my time.

I want to talk about value here.  I want to have value from receiving your newsletter, personal or professional - it has to give something to me.  Otherwise I probably won't let myself have your news and sign up for a mailinglist if I thought that all I would get from it was noise.

I mean - if  you send out a newsletter out,  talking about the value of yourself instead of giving value to your readers, there's a fair ammount of chance that the newsletter will end up as badwill instead of goodwill.

so newsletters doesn't necessarily have to evolve news about yourself, it could evolve news about - lets say, your area of experience?