old companies/business models in chaos

On February 19th, 2008 Henriette Weber wrote:

This is inspired by Seth Godin's book "meatball sunday" (I have only read 10 pages yet and look what he's doing to me allready - I think it's allready safe to say it's a must read)

There has been a joke in the "internet business" for a while about "old men in new media" - Meaning people trying to grasp the internet as it looks these days -but are frankly making the wrong conclusions and asking the wrong questions.

I have a feeling that when the relationships-conversation-community marketing is really hitting the business world ( as I assume it will - otherwise Toothless Tiger wouldn't be around) there's gonna be a clash of dimensions (like when advertisement was first introduced).

This will mean that "old companies" will have to adjust their business model to embrace new marketing - and not the other way around. All these new types of marketing will have a less chance of succes if they are implemented in the wrong type of organisation.

So how do you make your company ready for chaotic and uncontrollable scene of relationships and conversation focused marketing ?

In the danish newspapers today it said that "young people want to work with people in the future". I would claim that you cant get a job today without working with people.

But I think that what's we all are gonna be working with in the future: networks, people and relations. Basically I can't get my hands down because it's gonna be massive fun, anarchistic and chaotic...

are you ready for this ? - is your company ? and your business model? how do you plan to adapt to it ?

[business, companies, chaos, anarchy, uncontrol, relationships, conversation, marketing, future, network, people, relations, businessmodel]