Introducing the "school of cool"

On October 15th, 2008 Henriette Weber wrote:

Im lying on my bed in my hotelroom in Lisbon. I am in town for the shift08 conference where I have the pleasure of both bearing the official titel of "super duper advisor" and giving a talk on "why every company should be a rockband" (which I have also previously been writing about here on this blog).

I am really looking forward to giving this talk - and I am working pretty hard on getting it just right. So I last night working on it I introduced to myself the "school of cool", which will a whole project of underground marketing for companies who aren't exactly cool these days

I am writing the projectdescription as soon as I get back to Denmark - but I will give free workshops for special invited companies to make them change their ways of doing stuff, for the better in my opinion of course

so welcome to the school of cool, I am looking forward to get started...