this blogpost is nothing that you haven't heard before. I just feel an urge to point it out again. No more interruption! please. It's a mystery to me that some companies can make money by looking at people as eyeballs and continuesly interrupt them with commercial messages that is nowhere near relevant information for the users.
The other day I found a poker ad on a design site. hm. how about putting a design ad on a design site ?
I think relevant information is beginning to become the status quo of advertisement, meaning that the tendency is that we should strive to actually make ads as information. It's kind off what google has created with their adsense programme on their own pages. In some searches you would actually rather click on the advertisement than the organic search string, because the advertisement is much more targeted ( and the companies behind actually means business by buying their way into the searches on google).
just another rant from me =)
hope you're all doing well, and happy new year
[information, ads, marketing]
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So all of december has been the month of Rockbandism for me. Let me introduce that a bit further to you.
As you might know, I have, a large part of this year toyed around with the concept of rockbands and how you can use that in a business context. In the beginning of December I launched my ebook called "why every company should be a rockband" on Toothless Tiger Press - our publishing house. It was launched in combination with a blogpost on the web geek christmas calendar 24ways.org called "how to create rockbandism".
So I have been explaining rockbandism to everyone on my way throughout december - and it makes sense to a lot of people. Yesterday Armando Alves interviewed me for "a source of inspiration" where one of the games I had to do, was to compare companies to rockbands.
I didn't think a lot about it, and I did some absurd combinations (mcdonalds as hanson - sorry couldn't help it).. But today I have been thinking about what rockband Toothless Tiger would be. I am very convinced that we would be Rage Against The Machine.
What Rockband would you be ?
[rockbandism, toothless tiger press, ebook]
[4 comments]
So Christmas has finally entered the Weber household. Today I have an excuse of contacting all my fans around the globe.
Toothless Tiger has been my bread and butter since I got married (to be
exact 21st of may) and so far things are going really great. I have
developed myself as a freelancer in ways I haven't even thought about,
I have become so much clearer on what I do and what I don't do... and...
Today, I celebrate.
Why ?
Because over the last couple of months I have been working hard to get
a message across to the world. Both in form of a book, but also in form
of a talk and an idea I have been working on for ages.
In addition to that my book is almost ready to be published, some of
you know that people have actually placed bets on me being able to
transform the danish publishing industry ( and maye the global)..
The story: My book was dumped by a publising house. After licking my
wounds I found out again that I need to do everything myself. It's hard
to be a kick ass expert with no apperent need to compromise and become
mainstream. Hence came Toothless Tiger Press into works.
Today I am on 24ways.org writing about rockband'ism. In addition to
that, my small publishing house called Toothless Tiger Press has opened
with it's first eBook (my own) called "why every company should be a
rockband". I hope you will find your way to toothlesstigerpress.com and
read it =)
It's such a thrill to me, to know that I have the support of you guys to actually change the business world.
Have a great christmas - next news from here will be when the big book
is out ( working title is : online presence strategies - and the art of
being where people are)...
[Toothlesstigerpress, publishing, books, ebooks, future, rockbandism]
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